Atlasglobal Airlines

Client

Atlasglobal Airlines

Services

Research, Interaction Design, UI Design, Prototyping

Project Date

2017 - 2018

Founded as a joint venture between Lufthansa and Turkish Airlines in 1989, they are a true sun specialist and offer numerous direct connections between Europe and Turkey and many idyllic holiday destinations along the Mediterranean, Black Sea, North Africa and Red Sea where the sun never stops shining. With a total of 84 aircrafts on average in 2019, they are proud of operating the largest fleet in their company’s history. Serving over 90 destinations in 30 countries, they carry more than ten million passengers every year.


Challenge

Creating the very first mobile apps for SunExpress while integrating with IATA’s new NDC and One Order standards was key.

SunExpress wanted to move Booking, Check-in, Manage Booking and Ancillary services on mobile to increase conversion and sales as well as reducing their costs at the call center and the airport counter.

Research

My main start point in every project is research. SunExpress is no exception. Since “research” was not in the scope of the project and client wanted us to move forward with best practices of the sector by combining with our previous experiences in aviation, we were not able to have a detailed research process.

Before we jump into the Interaction Design, we wanted them to send us their Google Analytics reports of the last 12 months to have look. Google Analytics review was a start but wouldn’t be enough to design the best app for them. So, we had to check their sales reports and also did a benchmarking between travel airlines to see the best practices.

Key Point: Most majority of the SunExpress passengers are Turkish expats living in Germany. So, we had to think about the cultural approaches of both nations.

Interaction Design

In scope of the challenges above, we decided to create a simple yet meaningful Information Architecture and we wanted them to present as high fidelity wireframes. Our first priorities were Booking, Check-in, Flight Status and Manage Booking. Around these priorities we created 3 scenarios;

  • - Passengers who didn’t book a flight yet.
  • - Passengers who booked a ticket but didn’t checked-in.
  • - Passengers who booked a created their boarding pass.

Around these scenarios we decided to provide a custom home page for every passenger divided in 3 tabs; Book a Flight, My Bookings , More

Book a Flight: Basically the first and most function that every passenger needs. This is why we decided to use it as the first tab.

My Bookings: Depending on the status of your booking you can see your boarding pass directly or you can go to check-in by one tap.

More: Since we don’t have any hamburger or bottom menus, we decided to add a dedicated menu into the homepage. The reason we don’t want to use a menu is to create dedicated flows for every main action. Thanks to that, passengers can complete them without any disruption.

Quick Action Menu: We decided to use a quick actions section. This section allows users to quickly access the main functions of the app.

Visual Design

In scope of the challenges above, we decided to create a simple yet meaningful Information Architecture and we wanted them to present as high fidelity wireframes. Our first priorities were Booking, Check-in, Flight Status and Manage Booking. Around these priorities we created 3 scenarios;

Around these scenarios we decided to provide a custom home page for every passenger divided in 3 tabs; Book a Flight, My Bookings , More

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